Explore different types of fragrances other than perfume.
If you're building a fragrance brand, don't limit yourself to just body sprays!
There are many other aromatic products that can help you reach new customer segments and expand your business opportunities. Explore these fragrance product ideas that can diversify your offeringsalong with their ideal target audiences.
1. Car Perfume / Air Freshener
Ideal for: Regular drivers such as office workers, businesspeople, taxi or Grab drivers, and anyone who loves a fresh-smelling car.
Recommended formats
- Spray bottles
- Essential oil diffusers for air vents
- Hanging fresheners (scented paper / oil bottles)
2. Reed Diffuser
Ideal for: Home, condo, and apartment owners who want a constantly pleasant room scent; also perfect for hotels, spas, and cafés aiming to create a relaxing atmosphere.
Key Benefits
- Easy to usejust place the reeds in the fragrance bottle
- Continuous fragrance diffusion without electricity
3. Scented Candle ️
Ideal for: Minimalists and home decor lovers creating a romantic ambiance; also great for spas and wellness businesses; perfect as a premium gift.
Popular scents
- Vanilla, Lavender (for relaxation)
- Eucalyptus, Peppermint (for a refreshing feel)
4. Room Spray
Ideal for: People who love changing the scent of their home or workspace easily; hotels, spas, and cafés wanting to maintain a fresh atmosphere; condo owners seeking a consistently fresh-smelling room.
Advantages
- Easy to usejust spray for an instant mood change
- Portable and convenient for any space
5. Essential Oil & Aromatherapy Oil ️
Ideal for: Wellness loversspa-goers, yoga enthusiasts, and those dealing with insomnia or stress.
How to use
- In aroma diffusers
- Mixed with massage oils for relaxation
6. Perfumed Soap & Body Lotion
Ideal for: Skincare lovers who want to smell good all day; hotels and resorts needing fragrant amenities for guests; perfect for premium gift sets.
Benefits
- Great for bundling with perfumes for cross-selling
- Can offer added skincare features like hydration or brightening
7. Pillow Mist
Ideal for: People seeking scents that promote better sleep; hotels, resorts, and vacation homes enhancing guest experience; those struggling with insomnia or stress.
Popular scents
- Lavender & Chamomile (for deeper sleep)
- Sandalwood & Amber (warm and calming)
8. Scented Sachet / Drawer Freshener
Ideal for: People wanting long-lasting fragrance on clothes; travelers who want fresh-smelling luggage; hotels looking to enhance room scent subtly.
Benefits
- Easy to useplace in drawers, wardrobes, or bags
- Longer-lasting scent compared to sprays
9. Fabric Mist / Linen Spray
Ideal for: Those who want clothes to smell fresh without applying body perfume; hotels and laundromats enhancing customer experience; condo owners who want curtains or sofas to smell great.
Advantages
- Safe for use on fabric without staining
- Can be formulated to eliminate odors or kill bacteria
10. Perfume Roller / Solid Perfume
Ideal for: Anyone who wants portable fragrance without a spray bottle; frequent flyers needing travel-size scents; students or professionals refreshing their scent during the day.
Benefits
- Compact and travel-friendly
- Alcohol-free solid versions availablegreat for sensitive skin
Expanding your fragrance product line doesnt just offer more variety to your customersit also helps you tap into new markets.
So, which products would you like your brand to offer?
