2025 Perfume Market... Why Now Is the Time to Start
The Global Fragrance Market Continues to Grow
According to the latest data from 2024, the global perfume market is valued at approximately USD 68.9 billion and is expected to continue expanding in 2025. Emerging trends such as personalized scent design and scent-enhancing technologies are driving the industry forward (Allure, 2024).
In the United States, the premium perfume segment grew by 12%, compared to a 4% growth in the mass market. This reflects a rising demand among consumers for high-quality, signature scents that reflect personal identity.
Opportunities for Newcomers in an Expanding Market
While major perfume brands dominate a large share of the market, there is still ample "white space" for entrepreneurs who want to start their own fragrance brandespecially those who can create distinctive scents or tap into niche markets such as Thai-inspired fragrances, nature-based aromas, or minimalist scent profiles.
Thailand and the Rising Demand for Home Fragrance
Although data specific to Thailand is limited, consumer behavior indicates a growing emphasis on quality, long-lasting fragrances, and safetyparticularly products made with natural extracts and locally sourced ingredients that support domestic agriculture.
Starting a fragrance or home scent business in Thailand can be cost-effective, with access to local raw materials and the potential to build a compelling brand story.
Build Your Brand While the Market Is Growing
If you're looking to start a perfume brand or expand your current business, partnering with experts in fragrance manufacturing who can design unique scents tailored to your brand is key to long-term success.
The Kingdom Scent offers private-label production of perfumes and other scented products. We specialize in creating signature scents with international production standards that meet the needs of both local and global markets.
Don't Miss This Opportunity...
The fragrance market is still wide open for new players with clear ideas, unique scents, and an eye for detail. If you're ready to build your own brand, contact The Kingdom Scent today.
Source
https://www.allure.com/story/2025-fragrance-trends
