5 Things to Know Before Starting Your Perfume Brand

If you're thinking about launching your own perfume brand, there are a few key things you should understand before diving into production. These basics will help you create a brand that truly stands out and aligns with your vision.

1. Know Your Target Audience

Who are you selling to? Consider their gender, age, lifestyle, and spending habits. Understanding your ideal customer helps you develop the right scent, packaging, and pricing.

2. Define Your Brand Identity

What do you want people to feel when they see or smell your perfume? Should it be luxurious, minimal, natural, playful, or elegant? A clear brand image helps guide scent creation and marketing direction.

3. Set Your Budget

Your budget impacts the way you produce your perfume.

o Limited budget? Choose ODM: pre-made formulas you can rebrand
o Ready to invest? Go with OEM: create a custom scent and design

4. Choose Your Sales Channels

Where will you sell your products?

o Online platforms (Shopee, Lazada): ODM is ideal due to lower unit costs
o Luxury shops or fragrance boutiques: OEM gives you a unique, premium product

5. Understand Minimum Order Quantities (MOQ)

MOQ varies depending on the production model

o OEM: Some factories require 1,000+ bottles per order
o ODM: Some providers allow small batches of 100-300 units


Understanding these essentialsespecially the difference between OEM and ODMwill help you build a realistic plan, manage costs, and maintain control over your product. A strong foundation leads to a strong brand.